Are You a Scam According to Google?
2.22.2011 | Blog
After the launch of Google Instant in December of 2010, thousands of businesses began an all out war on their competition within the search results. Thanks to the now permanent Google Autocomplete, ratings, reviews, links, and comments all over the web are being spidered and are influencing what appears as you type your query into Google.
There’s no turning this feature off, so you can’t run from this epidemic, but you sure as heck and do something about it. We surveyed the greatest minds in Search Engine Optimization, including Rand Fishkin, Ian Lurie, Aaron Wall, Tim Critchlow, Tim Eschenauer, and Danny Sullivan for feedback on what they believed would influence the search suggestions (also called “search predictions”) to give you ideas on how to combat the garbage your competitors have created for you online.
It could happen to anyone:
All it takes is a little manipulation from your competition, such as a link to Google’s search results from an email with keywords such as Matt Cutts Scam or use of words such as complaints, ripoff, DUI, or “goes to prison”. It’s a harsh world out there, but you’re not alone.