2.22.2011 | 5 Comments
Another factor completely outside the realm of Payne’s test, link text plays an important role in organic ranking and may be an influencer of autocomplete rank. A quick search for “click here” returns the Adobe Reader download page as the top result, despite the fact that the page does not contain the phrase anywhere in the page or source code. Googlebot reads the text within a link almost like an introduction to the page it is being sent to. See how one might analyze the anchor text used for David Mihm’s Local Ranking Factors using SEOMOZ.org’s Linkscape tool:
The quantity of links (provided they are not too explicit as they were with the “miserable failure” Googlebomb on the mid-2000′s) may influence organic ranking and possibly Google’s autocomplete predictions.
It’s recommended to have a conversation with a link building expert before venturing off into link building tactics that could cause your website and company to be removed from the search results and exploited the way JC Penny had been in the New York Times.
Please note that these diagrams were randomly selected for entertainment purposes only. Speak with Eric Ward, Jim Boykin, or Nate Dame before attempting to emulate any of the below scenarios.